A new chapter for Naturalizer.

For Fall/Winter 2026, our team set out to introduce a fresh visual perspective for Naturalizer—one that felt elevated, modern, and distinctly fashion-forward while staying rooted in the brand’s promise of effortless comfort.

I contributed to the video campaign’s creative development and visual direction, working collaboratively with the broader team to translate the seasonal story into a cohesive visual system across campaign, digital, and retail touch points. My responsibilities included helping develop the visual language, refine imagery, and bring final executions together. Throughout the process, we focused on creating work that felt aspirational while keeping the product at the center.

Role: Graphic Design + Video / Supplemental Art Direction
Focus: Campaign Development, Visual Direction, Art Direction, Post-Production, Digital & Retail