Partnering with beauty entrepreneur and creator Deepica Mutyala gave our team an opportunity to bring Naturalizer into a more personal and culturally relevant conversation.
The creative centered on authentic storytelling—connecting product, personality, and style in a way that felt natural to Deepica while remaining true to the brand. Through a collaborative process, we developed a visual direction that felt editorial, contemporary, and distinctly human.
I contributed to the visual development and supplemental execution of the project, helping shape the creative direction and campaign assets alongside the broader team. The result positioned the product within a larger story about confidence, individuality, and personal style.
Role: Graphic Design + Art Direction
Focus: Creative Development, Visual Storytelling, Campaign Assets, Digital & Social
Deepica Mutyala
True Colors
The True Colors collection was rooted in representation. Featuring three flat sandals and three heeled sandals, the collection was designed around three distinct skin tones—from light beige to medium brown to deep brown.
The creative focused on making each shade feel intentional and celebrated, using clean, elevated imagery to let the range of color speak for itself. The result was a campaign that positioned inclusivity as both a meaningful brand story and a beautiful design element.
Unity Boot
For the Unity boot, the product became the visual statement. The collection featured a single boot designed with a gradient that transitioned from beige and gold into deep brown.
The campaign centered on the idea of bringing different tones together as one. I leaned into the ombré treatment as a visual storytelling device, creating imagery that made the boot feel distinctive while reinforcing the collection's message of connection and unity.
Future Code
Future Code shifted the storytelling into a more fashion-forward, aspirational space. Featuring heels, ballet flats, and both mesh and solid styles, the collection was imagined for the modern working woman.
The creative leaned into a confident working-girl-meets-business-babe energy, balancing polish with personality. The goal was to show the versatility of the collection while creating a world that felt ambitious, contemporary, and effortlessly stylish.
